Values of the Koç Group

Our Customers are the focus of everything we do.

Our top priority is to create value for our customers by responding promptly and with quality to their expectations. It is our duty to take responsibility for our products over the long term.

Our ultimate goal is to be “the best”.

Our primary goals are to be the best in quality, service, supplier, and dealer relationships, to offer the best investment opportunity for our shareholders and to sustain this reputation. To achieve these goals, we are committed to managing our businesses to maintain our position as market leader.

Our most important asset is our people.

The quality of our products and services is based on the quality of our people. To ensure Koç Group continuity, we follow a policy of recruiting the best people and providing opportunities for development and advancement. To fully utilize the talents, strengths, and creativity of our people, we create a work environment that fosters increased productivity, cooperation, and solidarity.

Creation of resourcesfor continuous development is our key objective.

Our key values are creating value for our shareholders is a guiding principle to ensure continuity of service and investments in the future and to encourage and leverage small and large savings, as well as allocating resources from our operations to create value and to ensure efficient utilization of all resources with a view to supporting the economic and social development of our people and our society.

Honesty, integrity, and superior business ethics are the fundamental principles of our business conduct.

We conduct our business in good faith aiming for mutual benefit and fairness in all our relationships. We are committed to conforming at all times to the highest ethical and legal standards. We are a leader in serving our society and safeguarding the interests of future generations. Protection of the environment and promotion of a higher level of environmental awareness are our duty to both our country and our planet.

We aspire to strengthen the Turkish economy from which we derive our own strength.

I would like to express a guiding principle of our Group with these words:

“This is my code:

I live and prosper with my country. As long as democracy exists and thrives, so do we. We shall do our utmost to strengthen our economy. As our economy prospers, so will democracy and our standing in the world.”

Vehbi Koç